Nature's Path

Nature's Path

HEADLINE: “Leave the earth better than you found it.” - Rupert Stephens, organic berry farmer, circa 1953

HEADLINE: “Okay fine. But it’s Godfry’s turn to mulch.” - Arran Stephens, Rupert’s son, Godfry’s brother, and founder of Nature’s Path organic foods

HEADLINE: We make organic foods because we believe organic farming and production techniques are better for you and the environment.

COPY: At Nature’s Path, we use no synthetic pesticides, no preservatives or additives, and no genetically engineered seed or ingredients. Which means less groundwater pollution, improved farm biodiversity and safer, healthier foods for you and your family.

HEADLINE: Whole grains, healthy fiber, omega-3s, no trans fats, and low sodium. But the best part of all is how it tastes.

COPY: We’d be remiss if we only made foods because they’re good for you. Especially when it comes to snack food. No, this is a time to indulge, to tickle your taste buds with the sweet goodness of raisins, apricots, and cranberries, or the crunchy yumminess of pumpkin seeds or peanuts. This is a moment in your busy day to savor.

HEADLINE: Okay, one last incentive for you to try our new, organic, chewy granola bars.

COPY: We admit it. Our goal is to get you hooked, and we’re confident that all it’s going to take is one taste. And maybe a coupon wouldn’t hurt, either. So, in addition to getting the USDA-certified organic seal, nutritious whole grains, and exceptional flavor from an authentic, good-hearted company whose president will actually take the time to talk to you one-on-one if you go to their website, you get a dollar off!

LOGO: Nature’s Path

TAGLINE: There’s so much good inside.